Cookies, Web Beacons, and Other Info Collected Using Technology. LKR Imports, Inc. currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, LKR Imports, Inc. may use other new and evolving sources of information in the future (together, "Technology Information").
(a) Cookies. A cookie is a small amount of data stored on the hard drive of the individual's computer that allows LKR Imports, Inc. to identify the individual with his or her corresponding data that resides in LKR Imports, Inc. database. You may read more about cookies at http://wisegeek.com. Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.
(b) Web Beacons. A web beacon is programming code that can be used to display an image on a web page (by using a tarcking pixel image programming function -- see http://truste.org for more information), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows LKR Imports, Inc. to track certain web sites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, LKR Imports, Inc. might place, with the consent of a third party website, a web beacon on the third party's website where fishing products are sold. When John Doe, an individual listed in LKR Imports, Inc. database, visits the fishing website, we receive notice by means of the web beacon that John Doe visited the site, and LKR Imports, Inc. would then update John’s profile with the information that John’s interested in fishing. LKR Imports, Inc. may thereafter present offers of fishing related products and services to John Doe. In addition to using web beacons on web pages, LKR Imports, Inc. also uses web beacons in email messages sent to individuals listed in LKR Imports, Inc. database.
(c) New Technology. The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is LKR Imports, Inc. use of new and evolving technology. As a result, LKR Imports, Inc. strongly encourages individuals to revisit this policy for any updates regarding its use of technology.